If you think you know your customers' online spending habits inside out, you may want to think again. A new survey has revealed some interesting differences in search behaviour.
An eye tracking study has found...
... just under a third of respondents bothered to look at sponsored results (Their gaze fixed towards the organic search on the left of the results page).
... on average 9.2 results were viewed before the first click was made - so make sure ur website gets listed in top 9 search results if you can!
... on average 6.6 organic results were viewed, these are the non-sponsored results.
... as for sponsored results 2.6 sponsored results on the top of the search listings were viewed and as little as 0.6 results were viewed in the column at the right hand side of the page.
... it also seems the presence of a brand name shortened the length of time the users were willing to hang around on a search result.
... the average viewing duration for a search result was 1.3 seconds.
No comments:
Post a Comment